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Intake vs Landbot

Both replace a page of fields with a chat. Landbot hands you a canvas and asks you to draw the conversation; Intake takes a description of what you need to collect and lets the agent work out how to get it. Here is how they compare for client intake.

Quick Verdict

Landbot is a mature visual chatbot builder with real reach — web, Messenger, WhatsApp, a shared inbox for human takeover, and a deep integration catalogue. Choose it when the conversation is a marketing or support surface that has to meet people inside a messaging app. Intake is narrower on purpose: conversational intake forms that read uploaded documents and end in a structured record. Choose it when the job is collecting a complete brief, case, or questionnaire from a client and you would rather not draw the flowchart.

Feature Comparison

Side by side

FeatureIntakeLandbot
Chat-style interface
How the flow is builtDescribed in proseDrawn as a flowchart
Who decides the next questionThe agent, from the answerThe flow you drew
Unscripted follow-up questionsWithin AI blocks
Reads and extracts from uploads
Analyzes a URL a respondent pastes
WhatsApp & Messenger channels
Live human takeover / shared inbox
Structured intake record as outputVia integrations
Section-by-section progress tracking
Auto brand theming from your URL
Native CRM integrations
Priced byCompleted intakesChats per month

Pricing

What you'll pay

Intake

$0 – $199/mo

Metered by completed intakes

  • Free: 1 complete intake, 1 template
  • Starter $29/mo: 25 intakes
  • Professional $79/mo: 100 intakes
  • Business $199/mo: 500 intakes
  • Extra intakes $1.80 each

Landbot

€0 – €400+/mo

Metered by chats per month

  • Free: 100 chats/mo, 1 seat
  • Starter €32/mo annual: 500 chats
  • Professional €80/mo annual: 2,500 chats
  • Business from €400/mo: custom
  • WhatsApp +€100/mo on Professional

Landbot prices are list rates at time of writing, quoted in EUR on annual billing; monthly billing costs more. Check landbot.io for current pricing.

Key Differences

Which one fits

Choose Intake if you...

  • Are collecting a complete brief, case, or questionnaire rather than qualifying a lead
  • Want the follow-up questions written at runtime instead of anticipated in advance
  • Need documents read and their contents filed into the right sections
  • Would rather describe the intake than draw it
  • Want the output to be a structured record without wiring up an integration first

Choose Landbot if you...

  • Need WhatsApp or Facebook Messenger, not just the web
  • Want a human to be able to take over a live conversation
  • Want precise control over the exact wording and order of every step
  • Are running high volumes of short marketing or support interactions
  • Depend on native integrations with HubSpot, Salesforce, or Airtable

FAQ

Common questions

For intake specifically, yes. Both put a chat where a form used to be. The difference is what you build: Landbot gives you a canvas to draw a conversation flow block by block, while Intake generates the conversation from a description of what you need to collect and lets the agent work out the follow-ups at runtime. If your job is a client intake that ends in a structured record, Intake is the closer fit. If your job is a marketing bot that lives on WhatsApp, it is not.

Yes — Landbot includes AI agent blocks on all tiers, with a set number of AI chats included per plan. The distinction is architectural rather than a question of whether AI is present: in Landbot the AI is a capability you place inside a flow you designed, and the flow is still the thing that governs the conversation. In Intake there is no flow to draw; the sections define what has to be established and the agent decides how to get there.

No. Intake runs on the web — a shared link or an embed on your own site. Landbot supports WhatsApp and Messenger, with WhatsApp as a paid add-on on the Professional tier and included on Business. If reaching people inside a messaging app is a requirement, that is a real reason to choose Landbot.

They meter different things, so the answer depends on your shape of usage. Landbot bills by chats per month, starting around €32/month billed annually for 500 chats and rising to roughly €80/month for 2,500. Intake bills by completed intakes: $29/month for 25, $79 for 100, $199 for 500, with additional intakes at $1.80 each. A high volume of short interactions is cheaper on Landbot. A smaller number of substantial intakes usually lands cheaper on Intake, and the free tier includes a complete intake rather than a chat allowance.

Landbot accepts file uploads from the Starter tier upward, but accepting a file and reading it are different things. Intake parses what comes in — PDFs, Word documents, images, plain text — and routes the details it finds into the relevant sections of your intake, so the conversation can ask for the contract instead of asking for twelve fields that all appear on it.

A Landbot flow is genuine design work: you lay out blocks, branches, and conditions, and the quality of the result reflects how carefully you mapped it. That is a strength when you want precise control. Intake is set up by describing the intake in prose and reviewing the template it generates, which is faster to get running and gives you less say over the exact wording of any individual question.

Try it without drawing a flowchart

Describe the intake you need and Intake writes the conversation. Your first complete intake is free.